by Matt Gerchow
The real estate investing world has changed so much in the past five years. Rather than driving neighborhoods and attending hotel seminars, new investors and seasoned vets find themselves on the internet socializing and looking for deals.
After the initial internet businesses of the early 2000’s, people have been reluctant to say the least with regard to investing time and money into any internet strategy. Free email like Gmail and Online fax services like eFax and ringcentral are two of the only business models to survive in into the new generation.
All of these new strategies have given so much power back to the individual. One person can bring down an entire organization by posting a less than positive review about a company. Funny thing is, most people trust a Joe Shmoe review over a multi-million dollar public relations campaign. Who can blame them with the amount of fraud and deceit that is perpetrated by large corporations each year.
So what precisely is Web 2.0?
Many of you I’m sure are not exactly sure what Web 2.0 is. Well, it is fundamentally an universal term covering the websites that have brought us new technology that allows for better control and use of content.
What that means is we now have the ability to communicate with thousands of investors quicker than ever before. Content can be passed along throughout the web with an ease of publication that has never before been seen. Investors can make a few clicks and all of the content from one author is written on your site every day without any additional time invested. Copy and paste a few lines of code and you now have YouTube videos running on your site instead of on YouTube.com.
There are umpteen aspects of the Internet covered by Web 2.0. A few of the most popular items are investors writing blogs, you remarking on other blogs and opening up profiles on MySpace, Facebook and Twitter. Other varieties of Web 2.0 strategies include link sharing like Digg and Reddit where you can submit links to your internet sites and vote on other people links. Even photo sharing sites like Flikr, Photobucket and iPhoto are counted as part of the Web 2.0 world.
So what does this have to do with Real Estate Investing? Well, one obvious tactic is the sheer number of people you can now get your message across to. Whether you are buying or selling properties, marketing a product or just establishing yourself as an authority, the various Web 2.0 strategies will help create exposure for you and your business. I think you will be surprised at just how many people identify with you and start to follow your flow of information.
Once you have established yourself as an authority in your marketplace, people will begin to contact you for available deals and possible purchases. In the end, exposure means money. Your friend down the road may be a stronger investor than you but when a potential client Googles “real estate investing Seattle, WA” does his site show up or yours?
So how much does all of this cost? That’s the greatest part, almost all of it is free. While this might not be so good for the companies providing all these free services, it is definitely great for you and your expanding business. Now people like yourself can express their opinions where they might have never been heard before. You will have to invest a little bit of time but anything worth while usually takes a bit of that. A few hours per week or a few minutes a day, either way it is still not a great deal of time.
Once you have been at it a while you will become better and better at creating new content in less time. Keep in mind, once you produce the content you keep getting returns on the information long into the future. But also keep in mind that you need to watch what you put out there as it will probably be around for years to come as well.
The last real estate downturn has left people searching for answers and a new plan of action in their investment businesses. While the Web 2.0 strategies might not be cut and dry, Web 2.0 is definitely the direction investors are now headed.
About the Author:
As we are familiar with
Real Estate Investing can be a difficult business. You have to mingle with the very best to get the best deals. Before they start charging, grab a free lifetime membership with
real-estate-investing.com and start a blog, read some articles and meet a few investors in your area.
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